Pongress

November 2, 2012

USA Table Tennis Newsletter

USATT's monthly eNewsletter came on Wednesday. (Go here to join their mailing list.) Kudos to USATT and editor Andy Horn for putting this together!

Now a little history and comments. The newsletter was "born" at the Strategic Meeting held in Colorado Springs in September, 2009. I put "born" in quotes because there were already plans to create it before the meeting, since nearly every other Olympic sport was already doing them. During the meeting we came up with three "priorities," with a task force for each: Communication, Juniors, and "Grow Membership Through Added Value."  (I wrote a lot about this in my blog on the two-year anniversary, on Sept. 26, 2011.) At the meeting I was initially against making Communication one of the three Priorities, but was convinced otherwise by attendees. However, I argued that Communication as a Priority would be meaningless unless we had programs to communicate about. I thought the three priorities should have been Leagues, Club-based Junior Programs, and (with those two to communicate about) Communication.

Unfortunately, nothing came of the Junior and "Grow Membership Through Added Value" task forces, and so we were left with just Communication. We did get a new website, as well as the eNewsletter. But my point from 2009 is still the same - Communication is somewhat pointless if you don't have programs to communicate.

The current eNewsletter has interesting stuff, with headlines about the USATT's Athletes Advisory Council Accepting Applications; Remembering Olga Feingold Kahan; News on the US Cadets medaling in international tournaments; Ping-Pong film making debut in New York City; Ariel Hsing competing against a celebrity; Playing table tennis with Peter Gabriel; the Annual Giving Campaign; and an item on Renewing Your Membership. These are all nice items, but they do not promote any USATT programs.

Contrast this with the October newsletter I received from the U.S. Tennis Association. Their first headline is about the 2012 League Division Champions (i.e. like a USATT rating event but with teams). It includes a picture of the "2.5 Men's National Champions," which is roughly the equivalent in table tennis of "Under 1500 Men's National Champions." Their second item is titled "Get Your Kids Active - Attend an Event!", which is about "Play Day," an event to bring kids into tennis. Below that there's a headline "10 and Under Tennis - a Whole New Ballgame," which also promotes kids to play tennis. And then there's a link to "The Road to Jr. Team Tennis Nationals." (They also have an item about USTA membership, which includes the headline "Enjoy a Sport for a Lifetime." They also include a tennis coaching tip in each issue.)

All of these items are geared toward getting people to play tennis and join USTA. Over and over in their newsletters USTA focuses on promoting their core programs - leagues, junior programs, and the U.S. Open (which is highlighted in most newsletters, but not this one). The key is that USTA has nationwide leagues and junior programs to promote. USATT does not. So there's not much to put in the newsletter regarding USATT programs. (I'm talking about programs for the masses, not just elite players, which USATT tends to focus on.) This is why Andy gets kudos for putting the issue together, despite it not really promoting USATT programs that don't exist.

USATT does have the U.S. Open and USA Nationals (promoted in the previous eNewsletter), but haven't really made any serious attempt to increase the number of entries at these events, which get far fewer entries these days than the 1000+ players at the 1974 and 1975 U.S. Opens or the 700 or so many years in the 1990s, and the 800+ at the Nationals in 2005-2006. (This year's U.S. Open had 564 players, one of the worst showings ever, while the last Nationals had 502 players, the second worst ever ands the lowest since the ratings went online in 1994, which allows us to see the number of entries for each tournament).

I run a monthly eNewsletter for the Maryland Table Tennis Center. Every issue focuses on promoting our programs - private and group coaching, junior programs, leagues, and tournaments. Mixed in with these are interesting news items, like the ones USATT does. Other major table tennis centers do the same. The key is to have a core focus, and focus on promoting it.

USTA has a membership of 700,000, USATT about 8000. By contrast, Germany, England, and France, which focus on leagues and junior programs, have table tennis memberships of 700,000, 500,000, and 300,000. Think about it.

Since USATT doesn't currently have many of its own programs to promote to the masses, other than the U.S. Open and USA Nationals, here's an idea: why not use the USATT eNewsletter (and webpage) to systematically promote the leagues and junior programs from around the country, even if they are not USATT programs? This brings players into the sport, and these players usually become USATT members. Specifically, they could have a central online listing of these leagues and junior programs, and use the eNewsletter to refer readers to them. (They already have this for tournaments, so they just need to refer to them in the eNewsletter. But there's far greater membership potential in leagues and junior programs, as demonstrated in Europe.) If a kid or parent gets the USATT eNewsletter (or goes to the USATT web page, for that matter), they don't learn about the great junior programs at clubs around the country. They don't learn about the great leagues in SF, LA, NY, and other regions, or in individual clubs. They don't even know these things exist. And so we lose them. Tennis and European table tennis actively refers people to these programs as their central focus. Why not use these non-USATT programs to promote table tennis, referring to them constantly in the eNewsletter and webpage, leading to a more prosperous USATT?

Bids Wanted for 2013 National Team Trials

Here's the info sheet. Deadline to apply is Nov. 15, 2012. This is for clubs or cities to bid to run the 2013 USA National Team Trials, scheduled for Feb. 7-10, 2013.

Call for Nominations - Annual Coach of the Year

Here's the info sheet. Deadline for nominations is Dec. 15, 2012. "The U.S. Olympic Committee annually conducts a Coach of the Year recognition program within the family of Olympic and Pan American sports. There are five categories for which nominations may be made and they are: Volunteer, Developmental, National, Paralympic and the Doc Counsilman (Technology) area. USA Table Tennis takes this opportunity to solicit nominations from our membership for these categories."

Opening Ceremonies for World Cadet Challenge

Here's the opening ceremonies to the World Cadet Challenge currently being held in Guam (54:32). The World Cadet Challenge is going on right now in Guam, Oct. 27 - Nov. 4. Team North America (USA and Canada) marches in at 5:41, and are announced at 6:01. Here's the ITTF World Cadet Challenge page, with schedules, results, articles, and pictures.

Fantasy Table Tennis Artwork

Here's the latest fantasy table tennis artwork from Mike Mezyan. Click on the picture and you'll through a whole series of his works. Better still, go to his home photo page, and see all the thumbnails.

Pongress: International Ping Pong Congress

Yes, they almost done with the second "International Ping Pong Congress," and I've never even heard of it. Here's their description - and there's a bit of exaggeration when they say the event "brings together the world's best players." (Somehow I can't picture the Chinese team being there.) "The second International Ping Pong Congress has just taken place at the Cumberland Arms in Newcastle. Ping pong players from around the world came together to celebrate 'Pongress,' a week-long event which brings together the world’s best players (or should that be beer drinkers!). Pongress runs until 3rd November." Make sure to watch the linked video!

Twelve Animals Playing Table Tennis

They may not be Da Vinci's, but they are hilarious! Here are color drawings of 12 animals playing table tennis, including five dinosaurs, an alligator, dolphin, tuna, swordfish, shark, octopus, turtle, and one grouping of six of them.

Ghostly Table Tennis

Here's an animated gif of two ghosts playing table tennis - Happy Belated Halloween!

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