Tip of the Week
How to Promote Major Tournaments
Over the years there have been numerous discussions on how to promote the U.S. Open and Nationals so as to bring in more players, more spectators, more press, and make it a better experience for all. There are many good ideas out there, and I read some excellent ones in a threat at about.com over the last few days.
But all of these excellent posters are missing the point - ideas don't get the job done. If you want to improve on these things, don't start by pushing ideas, no matter how good they are. Start by pushing to have someone officially in charge of implementing improvements. For example, if you think we need to present matches at the Open and National better, perhaps with more scorekeepers or better communication, don't press for more scorekeepers or better communication; press for someone to be in charge of presentation. Then there is an official person in charge of this, and he can officially push for these things, and they are far more likely to happen.
Want to increase the number of entries at the Open or Nationals? Have someone officially in charge of increasing entries. Want to have more spectators? Have someone officially in charge of bringing in spectators. Want more press coverage? Have someone officially in charge of media coverage.
You won't find success this way every time since not everyone officially in charge of something will do the job well. If they don't, then thank them for their services and put someone else in charge.