Fill the Club
Want to fill your club and make it successful? But I repeat myself.
Far too often I've seen clubs struggle and fail because they focused on having a really nice club that people would pay good money for, and figured they'd gradually build membership up. The problem is a club with few members isn't very enticing for most new players, and so you lose them as fast as you get them. So the first goal is to fill the club, which will make it successful, as well as having a nice club. (Nice club generally means good playing conditions – floors, lighting, and enough room; clean and neat; and various programs, such as private and group coaching, a junior program, leagues, and tournaments.)
In addition to just having a nice club, here are three rules I believe are at the core of most successful clubs. (Much of this applies more to full-time clubs, but it also applies to part-time ones.) There are of course other models, but I believe that the bulk of the successful ones understand and follow these principles – and is a primary reason why we've had so many successful full-time clubs pop up all over the country over the past eight years, many of them following the model created by the Maryland Table Tennis Center, which I co-founded in 1992 and became the first successful full-time club centered on coaching and training.


Photo by Donna Sakai


